The importance of restaurant menu engineering and pricing strategies
What is restaurant menu engineering?
Menu engineering is analyzing every aspect of your menu (from its physical layout to what items you serve to the ingredients that you use to make them) and making adjustments that drive growth and profit. You'll need to do an analysis of each menu item to find the sweet spot.
How do you engineer a successful restaurant menu?
Calculate how much each menu item costs to make.
Slot your menu into buckets based on profitability and popularity.
Adjust your menu.
The importance of your menu layout
Once you have clarity on the dishes you want to serve, the ingredients you'll use to make them and how you'll price everything, you'll want to lay it out on the page (and/or on a phone screen) in a way that's easy for diners to read. How you do this can also push diners to notice and prefer certain dishes you want them to order.
Design techniques for highlighting specific menu items include putting those items first or last on the menu (where the eye tends to linger), with the real sweet spot being the upper-right hand corner of the menu in most cases. You may also choose to highlight items by adding a small graphic illustration or putting a box or some kind of decorative flourish around it. Or perhaps you use a larger font for a few of the dishes you really want to push, or use a different background color behind your chef specials.
As 2022 proves to be yet another challenging year for restaurants — exacerbated by high inflation, continued supply-chain issues, and a shrinking workforce — some factors are still in your control. And using restaurant menu engineering to streamline your menu and pricing is an excellent place to start.
For more information visit: https://www.ncr.com/blogs/restaurants/restaurant-menu-engineering
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