The importance of restaurant menu engineering and pricing strategies

What is restaurant menu engineering?

Menu engineering is analyzing every aspect of your menu (from its physical layout to what items you serve to the ingredients that you use to make them) and making adjustments that drive growth and profit. You'll need to do an analysis of each menu item to find the sweet spot.

How do you engineer a successful restaurant menu?

Calculate how much each menu item costs to make.
Slot your menu into buckets based on profitability and popularity.
Adjust your menu.

The importance of your menu layout

Once you have clarity on the dishes you want to serve, the ingredients you'll use to make them and how you'll price everything, you'll want to lay it out on the page (and/or on a phone screen) in a way that's easy for diners to read. How you do this can also push diners to notice and prefer certain dishes you want them to order.

Design techniques for highlighting specific menu items include putting those items first or last on the menu (where the eye tends to linger), with the real sweet spot being the upper-right hand corner of the menu in most cases. You may also choose to highlight items by adding a small graphic illustration or putting a box or some kind of decorative flourish around it. Or perhaps you use a larger font for a few of the dishes you really want to push, or use a different background color behind your chef specials.

As 2022 proves to be yet another challenging year for restaurants — exacerbated by high inflation, continued supply-chain issues, and a shrinking workforce — some factors are still in your control. And using restaurant menu engineering to streamline your menu and pricing is an excellent place to start.

For more information visit: https://www.ncr.com/blogs/restaurants/restaurant-menu-engineering

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Fighting inflation and lowering costs at your restaurant

There's no denying the impact that record-breaking inflation is having on restaurants. Consider that inflation jumped 8.6% in May, the biggest increase since 1981. Small business network, Alignable, found that 72% of the restaurants surveyed fear that inflation could close their businesses within six months.

So what’s a restaurant to do? Here are four actionable ideas on the best way to fight inflation.

Reduce food cost

· Look for seasonal deals

· Buy local

· Buy in bulk

· Grow some things yourself

Reduce food waste

· Conduct a trash audit

· Practice good inventory management

Fine-tune your menu for cost

· Conduct a menu audit

· Simplify your menu

· Focus on cheaper ingredients

Cut costs beyond food

· Takeout containers

· Utilities

· Staff training

Check out our YouTube videos for BOH guides

New Employee Guide
New Item Guide
Adding Button to Submenu Guide
Creating New Modifier Group Guide

Check us out at: https://www.youtube.com/channel/UCofodFGrWp_-gWd-Gup1lfg

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