Dunkin’ Donuts Food and Beverages Makes Everyday
Easier with NCR Vitalcast™ Digital Signage
Duluth, Ga., June 18, 2013 – NCR Corporation (NYSE: NCR), the global leader in
consumer transaction technologies, announced today that Dunkin’ Donuts has deployed a
high-definition NCR Vitalcast™ digital signage solution at locations across the United
States. Dunkin’ Donuts will leverage the state-of-the-art digital signage solution to bring
its popular food and beverages to life with visually compelling animations and messaging
similar to the brand’s iconic advertising. The NCR Vitalcast digital signage has been
installed in approximately 400 Dunkin’ Donuts restaurants with more than 2,000
restaurants anticipated to transition from static menu boards to digital signage by yearend.
The easy-to-use digital signage solution will provide Dunkin Donuts restaurants the
opportunity to showcase a wider variety of food and beverages with high resolution
product shots and video to enhance the overall guest experience. The digital signage
solution will also make it easier and cost effective to update information in real-time,
feature new and limited time products, and display nutritional information.
“We are delighted to partner with NCR to provide a superior digital signage solution,” said
Scott Hudler, vice president of consumer engagement for Dunkin’ Donuts. “With the
ability to cost effectively update information in real-time, our new NCR Vitalcast digital
signage solution will provide Dunkin’ Donuts franchise owners with a number of valuable
tools to enhance the guest experience.”
Vitalcast features provide greater flexibility to promote specific menu items during
different day parts, localize content and add regional menu item variances that are
integrated with the point-of-sale (POS). In addition to providing the Vitalcast software,
NCR is supporting the installation with content management services.
“Dunkin’ Donuts operates one of the most respected and recognized brands in the world
and they are taking an innovative approach to enhance the in-store customer
experience,” said Kim Eaton, senior vice president and general manager, NCR Hospitality.
“We are excited to continue supporting the vision of Dunkin’ Donuts and its growth plans
with our innovative software and hardware solutions.”
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee
and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored
coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the
No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years
running. The company has more than 10,500 restaurants in 31 countries worldwide. For
the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of
approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin'
Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit